ADVE 715
Digital Production
The Brief.
Design a brand of Chocolate bars to reflect three different personal attributes that collectively represent who I am as a creative. The traits need to have a cohesive theme and create a strong brand identity, but also be independent characteristics that could stand on their own.
The Creative.
The brand name ZEN AS FUK stems from a term I coined years back when I first started yoga. These chocolates serve as self-promotion products for my personal creative brand. I wanted my chocolate bars to represent my positive and light-hearted outlook on life while also demonstrating my unwavering determination to be present and mindful throughout
the day.
As a recently certified yoga instructor, a yoga themed brand became the clear link to tie the different traits together. Each chocolate bar has a pattern of fundamental Vinyasa asanas. My main goal for this project was to create a product that could brighten someone else’s day, similar to my daily approach to life. Each bar has one of my favorite quotes inside to bring out those positive vibes… and if that doesn’t work, the CBD should do the trick.
The Brand.
"Zen as Fuk aims to remind you to pause and recognize your state of mind. Our thoughts have consequences. You cannot think one thing and experience something else. Therefor, you cannot think negatively and live
a positive life. So, take control of
your mind. Make the decision to choose positive thoughts so that we can all live a happier, joy-filled life"
The Visuals.
All the sketches are based off of classic Vinyasa asanas that show the connection between mind and body.
The Moodboard.
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